Each of your digital solutions rely on passive approaches to encourage engagement.
Passive approaches such as “customer education” or “build it and they will come” lead to poor adoption. When digital adoption flounders, so do your attempts to engage members and influence behavior toward healthy lifestyles. Members don’t fully utilize available benefits, which leads to poor health outcomes, which leads to a higher cost to serve each individual.
In short – lack of digital adoption is undermining the overall mission of your organization, which is to keep members healthy at an affordable price.