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Today’s insurance provider looks to stand apart from their competition through the one thing they can truly define for themselves – customer service. Insurers also face the challenges of globalization, expansion of their service offerings and sales channels, and the need to stay technically current with their business processes and online presence.

How they interact with their customers becomes the lynchpin of customer retention and business success. The answer lies in the progression from a policy-centric model to one focused on the needs and expectations of the customer.

Insurance customers who have relied on Jacada’s Insurance process optimization and customer service improvement expertise:


Many insurance companies find themselves hamstrung by a combination of legacy applications, disparate lines of business and regulatory compliance requirements. Larger Insurance companies are divided by products or lines of business (P&C, Life, Financial etc.) and unfortunately are still run that way: separately. Consumers expect to deal with one company and one contact for all product inquiries, and do not want to be passed around from functional unit to functional unit.



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